Empower Asia: B40 Hospitality Scholars Program
Transforming Lives Through Education & Opportunity

A groundbreaking partnership between the Asia Tourism Association and DHS Hospitality Academy, creating pathways for high-potential B40 youth across ASIA to:

• Earn Prestigious Degrees
  • Fully-sponsored 36-month Bachelor's in Hospitality Management
  • Accelerated 18-month MBA in Hospitality Leadership

• Experience Malaysian Excellence
  • Immersion in Malaysia's world-famous "Truly Asia" hospitality approach
  • Cultural exchange across ASIAs most dynamic tourism markets

•  Guaranteed Career Launch
  • Industry placements with leading hotel groups
  • ASIA-wide recognized qualifications

Program Pillars:
✅ Talent Equalizer - Breaking socioeconomic barriers in hospitality education
✅ Values Incubator - Developing service leaders with Malaysian warmth
✅ Regional Bridgebuilder - Creating pan-ASEAN professional networks

Why This Matters:
"While 60% of ASIA,s hospitality workers come from B40 backgrounds, only 12% reach management roles. 

We're changing that equation."

• Scholar Benefits Include:

• Full tuition & accommodation

• Monthly living stipend

• Comprehensive health coverage

• Executive mentorship program

"From kampung to boardroom – we're rewriting hospitality career trajectories across Asia."

Program Benefits:

• Full Tuition Sponsorship for the entire duration of the program

• Free Accommodation provided throughout the study period

• Complimentary Duty Meals

• Monthly Allowance of RM 700 to support living expenses

• International Exposure and industry-relevant curriculum in a top tourism and hospitality destination 

• Holistic Empowerment through academic, professional, and personal development
  
  

Participant Responsibilities:

• Cover Visa Application Fees and Airfare
  
  

This initiative is designed to nurture the next generation of hospitality leaders from underprivileged backgrounds, equipping them with the skills and global perspectives necessary to thrive in the tourism and hospitality industry. 

• Program Offered: Bachelor's of Business Management

• Program Duration: 36 Months

• Mode of Study: 

  • Program Fees: FULLY SPONSORED

  • EARN & LEARN Approach: Individuals attached @ Hospitality Organizations in Malaysia

  • Monthly Allowance RM 700.00

  • Accommodation Provided for all participants

  • Duty Meals: Included during attachment

  • Insurance Provided

  • Medical Before Commencement of Program 

• Program Offered: Master of Business Administration

• Program Duration: 18 Months

• Mode of Study: 

  • Program Fees: FULLY SPONSORED

  • EARN & LEARN Approach: Individuals attached @ Hospitality Organizations in Malaysia

  • Monthly Allowance RM 700.00

  • Accommodation Provided for all participants

  • Duty Meals: Included during attachment

  • Insurance Provided

  • Medical Before Commencement of Program