Kuala Lumpur, 16th  August 2023 – The Hospitality Community Career Entrepreneurship Program (HCCEP), a pioneering vocational initiative for Malaysian youth, was officially launched in a ceremony officiated by YB Senator Puan Saraswathy Kandasami, then-Deputy Minister of Entrepreneur and Cooperatives Development Malaysia.


In January 2025, the program was rebranded as the HAWA Hospitality Mentorship Program, reflecting its expanded focus on mentorship, leadership, and inclusive community development within the hospitality sector. Inspired by global models like Hawai‘i’s Generational Mentoring Program, HAWA pairs emerging professionals with industry leaders to cultivate expertise in tourism, entrepreneurship, and cross-cultural collaboration.